miller's crossing

In their "Statement of Objectives for Global Media Development, Production and Dissemination Support," the Lincoln Group's prose plumbs the depths of meaningless PR blather. You might recall the Lincoln Group was outed by the LA Times in November for paying Iraqi journalist to run U.S. military authored stories on how great things are going in Iraq. Keep in mind that the Lincoln Group, along with SYColeman and SAIC, were awarded a contract of up to $300 million to do psyops work for the Pentagon.

The PR wordsmiths write for their "Contract Objectives":

2.1 Media Approach Planning: Apply subject matter expertise to develop media approaches that effectively convey messages to foreign audiences to achieve specified goals and objectives. Based on market research and analysis develop and/or validate proposed themes, symbols, and messages that will elicit responses from the recipients that achieve stated goals and objectives. Media campaign plans should include recommendations on type of media, timing, frequency, and proposed methods of distribution and dissemination to include locations, resources, and cost.

Blah.